Thrifty Traveler reports that Capital One has raised the entry price for its lounges from $65 to $90, a nearly 40% hike, to manage capacity and maintain exclusivity for cardholders. The Points Guy adds that this deal ends in a week, emphasizing the urgency for non-cardholders. This move aims to streamline lounge access and enhance the experience for cardholders while ensuring a sustainable model for lounge operations.